[this article was originally published July 5th 2010 for Examiner.com]
Much like Sebadoh and Wilco, Jay Flash (the performance moniker of Jeff Flashinski) enhances ultimately very simplistic songs with caustic production effects and unconventional mixes. It’s one of the main indicators of true “alternative” rock (otherwise, why label it alternative?), and with the Know, Alone album being so basic at its core, it’s just the exact dose of necessary dressing.